NASSCOM the premier software body of India is once again organizing the NASSCOM India Leadership Forum 2010. Overall a great conference, mostly attended by senior level executives of most top software companies of India, global Industry leaders,CEOs, Entrepreneurs etc.
Outlined are few of my observations related to how Indian IT Leaders are adapting to social media and traditional email :-
a. Paper Email :Its common to see most of the senior managers of these IT companies in business class of airlines browsing through files and files of printed emails which they are rapidly writing some notes on. These notes are then passed on to their secretaries who would neatly type out and reply to those emails. When I asked an ‘insider’ he told me that this is a well know practice by the ‘old school’ senior management of these companies... What do they do with the fancy blackberries and email technology which they supposedly build for others and why wast so much paper.
b. Blog PR Stunt : Case in point Indias biggest software company Infosys has a blog the most popular post has 7 comments and 5 tweets. Now a company as big as Infosys with hundreds of thousands of employees its hard to imagine that only 7 people in the entire company had anything to say about this. even after some amount of googling i could not find official blogs of most of the IT companies or ceo’s of the top IT companies.
c. Twitter : You have to see the Twitter Page of TCS to believe it. Someone in their PR department thought it was a good idea to take the entire Investor Call and past it in form of tweets... even a 10 year old can tell you how to use twitter...
d. Facebook = faceless once again i could not find much in Facebook about these companies. TCS has an official facebook page looks like the last time someone looked at it from TCS was in the last century..
e. LinkedIn = could not find a single job posting from the major Indian IT companies in Linkedin . Microsoft is advertising 59 jobs, Cisco 122, HP 47, Google 571 Jobs... however Linkedin has the highest base of Indians on its social network.
Well the point I am really trying to making is that as the world evolves to social media and technology is moving at a rapid speed. It will be encouraging to see the TOP IT companies of India adapt and change and as most of the change starts from the top I would urge CEO’s of these companies to JAAGO RE...and invest their personal time along with their senior management and not leave this to some junior PR or Marketing person who will get you a #FAIL
This is surely one SOCIAL Cause which the Indian IT Leaders should Wake UP to.
PS. There are certainly few exceptions Anand Mahindra, Ganesh Natrajan who completely get this and if you have any other names kindly add to the comments with links to their blogs/tweets etc. Similarly there are companies in the non IT space which have even worst social media plans...but the idea is atleast the IT Guys must eat their own dog food.
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Comments (67)
So true Vishal!
Thanks for the in-depth article. I can tell you put a lot of work into this one. Thumbs way up.
Is this for real?? It’s hard for me to believe it :(
The major problem too as employees is, even if your company has a blog, you’re often not really allowed to express your opinion on it in comments.
good information
So damn true.
I totally believe this thing should have been started a long time ago. The only blog my company management writes is in the intranet.
I dont know when will they grow?
best post
The major problem too as employees is, even if your company has a blog, you’re often not really allowed to express your opinion on it in comments. If you say something bad, it will damage the reputation. So really, you are limited in expressing your views no matter what you try.
Hi Chief,
While most companies have internal blogs for employees, there are a very few which even have public blogs. But having public blogs etc also could turn out to be problematic at times - i mean not only maintaining it but also in terms of answering the questions posted etc. perhaps that’s one another reason apart from just being ignorant.
I agree with your comment
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Good one! Even Govt should adopt to this to set example. (exception Shashi Tharoor).
great
thanks
great article!thanks for sharing
ch1blogs.cognizant.com/blogs/ well this is cognizants offical bllogging website .Each employee hav their own blog and our CEO Frank too has his own blog and which he updates frequently.
Best regards to the author as your nice info
is it true?
Hmm, are you sure??
Nice info. Best post.Thanks as your amazing post
So atractive post. I like read your amazing post. Best regards to the author
good idea for your posting
I like your informative artickle.Thanks for sharing
Best post.Thanks as your amazing post
Although most companies have internal blogs for employees, there are few that do not even have public blogs. However, having public blogs, etc. could also be problematic at times - I mean not only maintain but also in terms of responding to questions submitted so perhaps that is another reason, apart from just being ignorant.
my company management writes is in the intranet.
I dont know when will they grow?
Very Useful information , this is both good reading for, have quite a few good key points, and I learn some new stuff from it too, thanks for sharing your information.
Thanks admin its very important topic for us
Nice job!!
Good article! It is indeed about time for Indian IT companies to start doing more up to date PR and use the social media tools that are available nowadays. Facebook, Twitter and blogs are very useful to promote your self or others. Keep up the good work!
woow its very nice post, thank you :D
its very nice software
i mean not only maintaining it but also in terms of answering the questions posted etc. perhaps that’s one another reason apart from just being ignorant.
i mean not only maintaining it but also in terms of answering the questions posted etc. perhaps that’s one another reason apart from just being ignorant.
I believe this thing should have been started a long time ago. The only blog my company management writes is in the intranet.
I really want to know how to make a film they can enjoy, but fundementally, if they want to control the film they can get off their asses and make one themselves.
management writes is in the intranet.
I dont know when will they grow?
It will be encouraging to see the TOP IT companies of India adapt and change and as most of the change starts from the top I would urge CEO’s of these companies to JAAGO RE...
the fancy blackberries and email technology which they supposedly build for others and why wast so much paper.
I dont know when will they grow?
very nice day. great post
yeah, very interesting post. good luck
You can always publish something that is not absorbing waste minutes of your life, what you see on many other sites. This is very interesting and I will be back for more. Thanks for sharing.
Each employee hav their own blog and our CEO Frank too has his own blog and which he updates frequently.
You always can publish something absorbing that does not waste minutes of your life like what you see on countless other sites. This is very interesting and I will be back for more. Thanks for sharing.
You always can publish something absorbing that does not waste minutes of your life like what you see on countless other sites. This is very interesting and I will be back for more. Thanks for sharing.
i mean not only maintaining it but also in terms of answering the questions posted etc. perhaps that’s one another reason apart from just being ignorant.
If you say something bad, it will damage the reputation. So really, you are limited in expressing your views no matter what you try.
I agree with your comment
Thanks for the extra
Thanks
You may have not intended to do so, but I think you have managed to express the state of mind that a lot of people are in. The sense of wanting to help, but not knowing how or where, is something a lot of us are going through.
the in-depth article. I can tell you put a lot of work into this one. Thumbs way up.
I think it’s a good article because it finds and eliminates unnecessary aspect of the detail, making it the most progressive essay I’ve ever read. Thanks for the useful information.
Regards,
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This is a wonderful opinion. Excellent site, keep up the good work.but I consider you individual managed to mail the refer of obey that a lot of group are in. The import of wanting to exploit, but not learned how or where, is something a lot of us are feat finished.
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well some dog food might do them some good perhaps
I like read your amazing post. Best regards to the author
they do with the fancy blackberries and email technology which they supposedly build for others and why wast so much paper.
even after some amount of googling i could not find official blogs of most of the IT companies or ceo’s of the top IT companies.
even after some amount of googling i could not find official blogs of most of the IT companies or ceo’s of the top IT companies.
Nice article, great!I like it, thanks for sharing it with us. its worth reading!
Nice post.Thank you for taking the time to publish this information very useful!
I’m still waiting for some interesting thoughts from your side in your next post thanks
I am really trying to making is that as the world evolves to social media and technology is moving at a rapid speed.
I’d like to state the fact that the bitrate conversions often resulted in mp3 files with high-freq. clicks and pops, especially on tracks with quick percussion, even from the original audio recordings. It’s a total system resource hog. Two files remain unremovable upon uninstallation - RealMediaSplitter.ax and axTotalConverter.dll. To me, ”uninstallation” means just that, with no residual files left over......
We Indians are really shy to speak for themselves. Can’t do much about it, though i agree with what you are trying to point out but in India things change at a very slow pace specially when mind makeup and values are concerned.