
For the past 10 years i have attended over 100 conferences in India and abroad. In most cases while others paid hundreds of dollars to attend. I used Juggad and almost always got in for free mostly being a speaker. The format for attending such conferences became quiet standard. Before the conference you setup number of meetings with people you know. Attend the keynote speech where you meet many random but sometimes important people. Setup more meetings with them.
Its almost like a jungle where different animals are looking for different prey. Startups looking for investors, established companies looking for business, many looking for jobs, everyone seems to be having a different agenda and the conference is just an excuse for everyone to get together under one roof.
Most sessions have thin attendance, mostly consisting of journalists organizers people from your company and few competitors .huge round tables with few chairs around them are kept to make the room feel full.. I think some of them have also started using recorded applause :-)
the only place were you meet people is the cocktail party and dinner reception but soon realize that there are six such parties going on and most people are juggling between the parties to hunt for prey.
The sessions itself are boring and mostly nothing but corporate marketing pitches and the panels get really bad when each of the panelists makes a ppt slide instead of discussing the topic at hand.
When i heard about ted happening in India for the first time. I was all excited another big conference circus. When the official website was launched i couldn’t believe what i saw..it had little info on the speakers or content.. A huge photo of infosys ex.ceo nandan and they were asking for applications based on which they will decide to let you in and the cost.. A whooping $2500. This officially became the most expensive 2 1/2 conference in India. The $2500 included food airport transfer and stay at infosys campus in mysore.
I first thought it was a mistake and some one added a zero to $250 well how much could food and stay cost in infosys campus in mysore. (assuming they gave it free) and the organizers are gone nuts..
However having watches the ted videos online. My simple ideas was if these videos which i have watched for free can give me so much knowledge and inspiration, getting to meet some of those speakers and being able to exchange notes with even one of them would be worth $2500
reluctantly i filled a 3 page form with all kinds of questions and soon got a seal of approval from the organizers and i finally paid the $2500 with no idea what to really expect. I convinced myself by Calling it a gamble..
Fast forward to when i reach the Infosys campus on day 1 of the event. The registration process was super fast and smooth i checked into my room fast and in no time was roaming in the Infosys campus.
I must say there was something about the atmosphere which was electrifying i could see hundreds of people from different counties, some in formal suits, some in t-shirts and shorts all intermingling with each other. While the softbot army of Infosys was zombie marching across the campus..guided by smart guards with whistles.
The night started with a gala dinner at some palace where we were taken in buses. Saw a lot of familiar faces there mostly venture capitalists, successful silicon valley entrepreneurs, consultant and investor banker types, successful Indian entrepreneurs, senior corporate executives, you could not miss the huge Google presence, industrialists and people from the media. But the striking difference was when i saw many bloggers, twittes, newspaper tycoon, startup entrepreneurs, artist types, professors and musicians.
Now that was different.
The dinner was nice the wine was flowing and i had quality interactions with prof hans, a classical piano player, an industrialist who wanted to use gaming for developing skills in illiterate peope, abhay deol who bashed me on why film contracts are one sided :-), Chris Anderson the organizer of ted & a young film maker from Cairo. Now that was some time well spent.
You will soon be able to see videos of about 50 sessions which were delivered at TED online but what you will not see in those videos was the electrifying energy in the room, the sparks which were flying amongst the Potpourri of people from very diverse backgrounds. I started by thinking oh i will attend a few sessions but ended up attending each and every session 100% during the course of the 2 1/2 days. In each session I made sure I sat next to a new person and once again managed to spend time with a technologist, a wine expert, senior bureaucrat, an entrepreneur, a doctor from New Zealand, a MIT graduate, a social entrepreneur just to name a few.
The dinner events made a good setting to interact with many others net net... unlike other events where you meet the same set of people talking about the same boring stuff, at TED India it is fresh...I met new people, made new friends, gained knowledge from bells, to bees, to snakes, to planet, to technology, to women’s liberation, to arts, to architecture, to world economics, to bottom of the pyramid, to top of the pyramid, to technology in rural India, to technology from MIT.....all in a short span of just 2 1/2 days. And believe me when I say that no a single sales pitch...everyone just interested knowledge sharing and brainstorming.
The 18 mins format of TED is like Twitter where you are forced to communicate your pearls of wisdom in 140 characters similarly TED makes smart people communicate their years of wisdom in 18 mins.... with lots of entertainment and light moments thrown in.
If University is like Test Cricket, 1 Month Executive MBA Programs like One Day Match, TED is the 20-20 version of going to the best university in the world and learning from the best teachers all in 3 Days..... though I missed the Cheer Girls :-)
My journey way back was also equally eventful with me and Film Make Shekhar Kapoor having a flat tyre in the middle of nowhere and missing our flight. Now that’s a different story to tell.
So why am I calling TED a absolute waste of time and money...simple because I learned from a professor Hans at TED that people like to read negative stories. The actual headlines should have been from 14th July 2026 all Schools and Colleges will switch to TED Education System :-) and the people who did not attend TED even though they could afford it would just read the headlines and move on...

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Comments (29)
U got me there with the negative title... I was wondering.. how could TED be a waste of money.... LOL...
Haven’t watched the TED series India videos yet... :) will do that soon :) nice one Prof Hans taught u there..
Conferences with set-ups, back-room book selling, is often expensive and a waste of time. It seems like a chain-letter to connect people with people and these people are sourcing what more business ( money) they can wring out of each other. If the time and energy was put into a simple phone call, the employees, hands on at the coal face, instead of Potpourri knowledge and only headlines read and ”move-on” what real knowledge is it? What depth? what thought went into it? Are people so busy talking they do not hear,so busy looking and do not see? Is the ”knowledge” of value? and improve the life of the ordinary mankind?.Many conferences seem to achieve wealth for one and nothing for the attendees.The platform of the Global Recession seems to have arisen from such conference platforms driving the base cause of the recession by ways of financial institutions of fraud,greed, selfishness and commissions to drive a man to give bad knowledge/advice so he can receive a pay packet at the end of the week so he can feed his family.
The negative story strategy really works !
I read each and every word of this article :P
”So why am I calling TED a absolute waste of time and money...simple because I learned from a professor Hans at TED that people like to read negative stories.”
This is really cheap way to get attention, Vishal! I came to your blog to read authentic comments. Yes, I read every word of your post. But, I may never return to your blog ever again.
I respect what you created with Indiagames. But, I am sorry, some iota of that respect is lost today. :(
Looks like a rediff inspired post, where the content and subject are at best orthogonal. Extremely silly for a person to try such tricks to get attention. #fail !
@Arpit... yaar dont take this to heart.. it was just a twist to the story.
Forget the headlines did u like the body?
Yes, I liked the body. Although, I did get a feeling that you wrote it in a hurry.
@ Folks with Issues.
This article was an attempt to share his personal experiences with folks who love reading the twisty spiced up knowledge that vishal brings as always. I didn’t find it offensive and it shouldn’t be otherwise.
Interesting approach of having a juiced up Tag line to make people curious to read about his experience.
+1 thumbs up!. Looking forward to more...
This artcile was awful! I just hope that gets people to read my post......Really well said Vishal. Am looking forward to watching the talks online.
This made me sit up and read EVERY line :-)
Well done Vishal.
I had an invite and didn’t go, silly me :-(
Well done Vishal, I read EVERY word :-)
I was one of the silly ones who got an invite and didn’t go :-(
Next year.
I got directed to this article from Tom Reilly’s tweet. It is the most wonderful wrap-up of the TEDIndia conference I’ve read so far.
”So why am I calling TED a absolute waste of time and money...simple because I learned from a professor Hans at TED that people like to read negative stories. The actual headlines should have been from 14th July 2026 all Schools and Colleges will switch to TED Education System”
Actually, instead of waiting until 2026, why not just start now?
That’s the fill. Tap a neighbour on the shoulder, ask their advice or ask their name, should give the same result. Happy New Thought!
Vishal - I seriously thought I would read some hardcore Mumbai-Mud-Slinging session! good one...
Quality! In all honesty, I wouldn’t have read the article if it had said ”TED India was awesome!” b’cos that’s what I would expect from TED India. +1 to Prof Hans and you. :)
Good one.....looking for the videos to show up.
Fully agreed, my friend, with all your thoughts and about this unique event. Here I shared mine, not missing out on linking to yours :-) http://www.reneseifert.com/2009/11/ted_india_with_inspiration_for_profit_and_non-profit.html
nice article :)
hahaha.. the title seems to be totally inspired by rediff style controversial -ve titles :P
:)
Smart...very smart....
Negative headlines may get people to read a blog post. However, it doesn’t really give a good impression about the writer among first time readers.
You got me there with the headline, just like you intended to. But what I’m really interested to know is if you met someone/company who you might be funding? =D
Was actually looking forward for a detailed report on the TED Mysore Conference :(
Thanks Vishal for the update on the other side of the coin :)
Good one, Vishal!
The headline is what drew me into it!
And I liked what I read :D
It worked!
I almost expected a valid description of how TED, which is revered by everyone, wastes money. Now feeling even more sad that i could not be there and just have to wait for the videos.
Awesome.. u got me there with your title ! I laughed to myself when reading the last para... nice write up
Hi,
Great writeup there, was looking for the ever next para for the heading stuff...lol
thanks for the twitter too...
Ha! It works. Might not have read the post otherwise.
Vishal,
the negative title caught me too. As I recently attended TEDxSV (Silicon Valley Chapter) and I was like why Vishal is saying -ve until I read the whole article :)
Good one.
aalok
@aaspire
I didn’t find it offensive and it shouldn’t be otherwise.